Snapt-Blog---Strategic-Marketing

Henry Ford once said, “I know only half of my advertising works. The problem is, I don’t know which half.” In this week’s leadership series article we will take a look at performance based marketing which entails tracking consumer behavior with consumer intelligence and streamlining your marketing campaign according to your generated results. So how do you accurately assess [...]

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Snapt-Blog---Strategic-Marketing

In the pursuit of achieving explosive revenue growth in 2012 many businesses will face common challenges. In order to overcome these challenges we must identify the nature of them so that we may aptly be prepared to navigate our course with great precision, leadership and wisdom. A common obstacle we face is preemptively pulling the trigger [...]

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Snapt-Blog---Marketing-ROI

When Snapt initially met with the college we learned that their challenge was to reach and communicate with high school students seeking enrollment. The college’s goal was to put into place a marketing strategy that was both efficacious and cost effective. Their desire was to implement a marketing campaign that would yield measurable results that were easy to track [...]

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