ROI prospects Business Intelligence  Business Intelligence ROI

Measure the conversion of individual leads through your sales cycle to calculate the true return on investment of each marketing vehicle.

Detailed measurement of spending vs results.
Drill up or down across all marketing activities to see what is most effective in driving revenue.
Learn which markets demand each product or service to target demographics more effectively.
Receive actual figures to eliminate confusion about which marketing initiatives are most effective.
Maximize marketing resources by abandoning unproductive vendors.
Generate faster results by targeting high performing markets and .