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BH Management |
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Client: BH Management |
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Location: Dallas
,TX |
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Scope:Client had an existing corporate website with embedded summary pages for communities; objective was to build individual sites consistent with their already established brand and seamlessly integrate their traditional marketing initiatives with the interactive methods. |
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Summary:BH Management came to Snapt with one thing in mind, results. With internal restructuring going on, BH knew it needed to leverage technology in order to maximize their marketing efforts throughout the transition. After the initial face-to-face brainstorming session, Snapt’s creative team quickly developed a unique brand and also insured each community had their own optimized pages in both keywords and in relevant copy to ensure the quickest climb to the top of search engines.
In addition, Snapt had to create transitional designs that were easily exchangeable because these communities had not switched over to the corporate brand collateral. To ensure consistency, Snapt created a looks like, feels like flavor for these communities that resembled the corporate branded sites, yet had their own unique personalities based on their existing collateral. Snapt created custom software that enables the client to switch from the unique brand to the corporate brand AT NO ADDITIONAL COSTS. |
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ROI:Many of the initial sites have reached the top of Search Engines and are now accounting for a significant portion of their traffic. By leveraging Snapt’s CRM solution, onsite leasing agents have cut down the closing time of new residents significantly. Furthermore, one region has taken the program to new heights and reached 1500% ROI in the first quarter alone. |
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