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Sterling American |
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Client: Sterling
American |
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Location: New York,
NY |
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Scope: Web Rent Pro
was brought to the table to help create a succinct brand that helps drive awareness
of this relatively unknown industry giant with over 1200 assets. The primary goal
was to increase leasing opportunities, decrease the leasing cycle and decrease the
overall marketing costs associated with resident acquisition. |
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Summary: With mindful
thought behind the relationship between the Property Management Company and owner,
Web Rent Pro quickly developed a harmonious balance delivering a superb online marketing
program that is second to none in the industry today. Powered by our most recent
release of the CRM software, Sterling’s onsite professionals are empowered to close
more leases faster by tracking the leasing cycle on a one-to-one relationship level.
They also are empowered to quickly create specials on the fly with assurance by
watching the daily reports and community trends. Lastly, Web Rent Pro enables prospects
to download a professionally designed branded sales sheet that gives them a professional
brochure to remember the community by after they have finished their online shopping. |
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ROI:Although only
a few months into the program, Sterling has recorded a significant amount of increased
qualified traffic and has experienced a significant placement on the top search
engines. To date, the majorities of the communities are already on Google within
the top 15 searches and are steadily climbing. As a result, they are receiving more
qualified prospects and getting them into the property to sign a lease or give a
tour faster than ever. We anticipate that this program will return the highest ROI
above any other program implemented. |
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