|
|
 |
|
|
|
Towne Properties |
|
|
|
Client: Towne Properties |
|
Location: Cincinnati,
OH |
|
|
|
Scope: Client had
an existing corporate website with embedded summary pages for communities; objective
was to build individual sites with a professional look and feel that the client
would be proud to send their prospective and existing residents to. The main goal
was to be visible on search engines and drive as much traffic to the website to
close leases faster. |
|
|
|
Summary: While Towne
Properties did have an Internet presence, their website was considered amateurish
and its staff generally found it embarrassing to point their clients to it. It also
defeated the purpose because most of their prospects didn’t know who they were,
let alone to look them up on a search engine to find a place to live. Their existing
strategy was not meeting consumers' demand. With the help of Web Rent Pro, their
new individual community’s website now has a professional look and feel that everyone
at Towne Properties, from corporate to onsite, is now proud and eager to show off.
And, with the search engine optimization strategies and ongoing Consulting that
Web Rent Pro has provided for them, Towne Properties is now receiving more qualified
leads and has increased occupancy over 20% across the portfolio and has made it
to the top of the search engines at both the corporate level and the individual
community levels. Towne has even attributed over 58% of leases from our online marketing
and leasing system at a student housing community. Towne has happily reported that
their customers are receiving better service and are positively commenting on every
aspect of their new website. |
|
|
|
ROI: Traffic to the
site has improved almost triple in unique visitors a month, has increased their
occupancy over 20% throughout their portfolio, and has experienced over 2500% ROI
over the last 12 months. |
|
|
|
|
|
|
|
|