Better Business Blogging Principles & Practices: Part 2

Last week we took a look at the first better business blogging principle which was: Industry Expertise = Greater Influence. We identified the need to utilize your blog to establish your business as a leading industry expert. The next principle we are going to focus on is how Optimizing Your Content = Capturing More Leads. You can greatly benefit by following a few advantageous principles and practices that will help you to optimize your content and establish your blog as a lead generating vehicle for your business.

Principle 2: Content Optimization = Capturing Leads
Capturing leads is an important element in why you blog for your business. If you are struggling to build your blog’s readership, I recommend focusing your initiatives on how you can improve your content in order to target your audience and augment lead generation. Optimizing your content to cultivate and target prospects in search engines as well as creating content that captivates readers is important. The more concentrated and detailed your optimization is, the greater your leads will be, which will ultimately yield greater conversions.

Practice 1: Targeted Keyword Focused Posting
Choosing relevant and effective keywords are an important aspect of optimizing your blog to generate more leads. Your blog titles should incorporate industry related keywords that users enter into various search engines when they are making behavioral decisions. Keep in mind that your keyords should target traffic as opposed to just simple affecting search engine rankings. Identify important targeted search engine keywords that you haven’t written about in your blog and create content that is relevant and interesting. This will optimize your blog post and attract more targeted visitors from search engines through organic traffic.

Practice 2: Attention Winning Titles
Headlines are a crucial aspect of your blog. Using keyword to optimize your headlines is important but it is just as significant to capture a reader’s attention with titles that win their attention. Let’s face it there are thousands of blog out there vying for your readers time. Your headlines must be more creative, more captivating, and enticing if you are going to win a reader’s attention and outmaneuver someone who has blogged on a similar topic.

Practice 3: Commanding Call To Action
A strong call to action is an essential element within your blog content or in your blog sidebar. Banners that draw a readers attention while they are engaged in your blog can be utilized to advertise important products or services while generating and capturing leads. Another element to consider is a having a newsletter capture form with a pop-up offer or free download incorporated to foster incentives. Creating contextual calls-to-action can also be a generative asset. Hyperlinking keywords in key places within your blog content is a great practice to follow as well.