“The early bird may get the worm, but the second mouse gets the cheese” -Unknown. Are your sales cycles too long? Do you follow up well when you have a hot lead that needs specialized attention and nurturing? This article isolates the specific challenges involved with lead nurturing and how to effectively shorten your sales [...]
Nurturing Hot Leads: Shortening Your Sales Cycles and Following Up Well
17 February, 2012 - Consumer Intelligence, Strategic Marketing
No Leads, No Sales: Do You Have Enough Qualified Leads to Achieve Your Sales Objectives?
10 February, 2012 - Consumer Intelligence, Strategic Marketing
“If a man can …. make a better mousetrap, the world will make a beaten path to his door” Ralph Waldo Emerson. Qualified lead generation is a valuable aspect of any organization. The aim of this article is to assess how to generate leads for your business more successfully and lead your industry by utilizing [...]
This week we will assess the reasons why marketing campaign messages and offers can often fall on deaf ears instead of resonating with your targeted audience. We will explore effective ways to lead your industry by making your messaging distinct among the ever increasing noise heard by consumers who are heavy laden and already exposed to [...]
Henry Ford once said, “I know only half of my advertising works. The problem is, I don’t know which half.” In this week’s leadership series article we will take a look at performance based marketing which entails tracking consumer behavior with consumer intelligence and streamlining your marketing campaign according to your generated results. So how do you accurately assess [...]
Better Business Blogging Principles & Practices: Part 3
12 January, 2012 - Analytics, Consumer Intelligence, Search Engines, Social Media, Strategic Marketing
In previous weeks we took a look at the first better business blogging principle which was: Industry Expertise = Greater Influence. We identified the need to utilize your blog to establish your business as a leading industry expert. The next principle we looked at was: Optimizing Your Content = Capturing More Leads. We established the [...]
Coming Soon: Snapt Leadership Series – 12 Obstacles to Explosive Growth in 2012
5 January, 2012 - Consumer Intelligence, Search Engines, Social Media, Strategic Marketing, Websites
At Snapt, Inc., we’ve had the privilege of working with hundreds of C-Level executives, operators, sales and marketing professionals over the past 12 years who’s main goal was growing their businesses bottom line. During our discussions and advisory work, we constantly hear about their challenges to achieving revenue growth. Over the next 12 weeks we [...]
Merry Christmas and Happy New Year from Snapt!
22 December, 2011 - Analytics, Consumer Intelligence, Philanthropy, Search Engines, Social Media, Strategic Marketing, Websites
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Making Early Marketing Resolutions Don’t wait until the New Year to make your marketing resolutions, analyze what was effective last year and project what you can do better this year. Take a serious analysis and identify who were your most profitable customers during the last holiday season. By utilizing this valuable information you will have the edge on [...]
Do you remember a time when consumer research and decision making was not a hand-held readily available commodity? There was a time not long ago when search engines, social media, and online reviews were not conveniences at your fingertips. A recent research summary by Oxford Economics, written in cooperation with AT&T, Cisco, Citi and SAP [...]
When Snapt initially met with the college we learned that their challenge was to reach and communicate with high school students seeking enrollment. The college’s goal was to put into place a marketing strategy that was both efficacious and cost effective. Their desire was to implement a marketing campaign that would yield measurable results that were easy to track [...]
