Social Media Marketing

This week we will assess the reasons why marketing campaign messages and offers can often fall on deaf ears instead of resonating with your targeted audience. We will explore effective ways to lead your industry by making your messaging distinct among the ever increasing noise heard by consumers who are heavy laden and already exposed to [...]

In previous weeks we took a look at the first better business blogging principle which was: Industry Expertise = Greater Influence. We identified the need to utilize your blog to establish your business as a leading industry expert. The next principle we looked at was: Optimizing Your Content = Capturing More Leads. We established the [...]

At Snapt, Inc., we’ve had the privilege of working with hundreds of C-Level executives, operators, sales and marketing professionals over the past 12 years who’s main goal was growing their businesses bottom line. During our discussions and advisory work, we constantly hear about their challenges to achieving revenue growth. Over the next 12 weeks we [...]

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It’s no mystery that blogging for businesses is a highly influential and essential practice today. There are many corporate blogging advantages for businesses that regularly blog over those that don’t. If you are just beginning or already actively blogging you can greatly benefit by following a few proven practices that will make your blog even more [...]

Making Early Marketing Resolutions Don’t wait until the New Year to make your marketing resolutions, analyze what was effective last year and project what you can do better this year. Take a serious analysis and identify who were your most profitable customers during the last holiday season. By utilizing this valuable information you will have the edge on [...]

Previously, we discussed what it means to interact with prospects in a more sociable way within the social media environment. We also mentioned the need to engage with customers and keep the social media conversation going in order to truly be successful. Here are some additional tactics and tools that can be applied in order [...]

 In Soccer, what’s known as a “conversation” is a term used to describe the discourse between players when engaging in passing the ball. Successful team’s know that it’s not only important to pass, but to do so in a strategic way as each player considers the common goal in mind. In the same way this [...]

Have you ever considered what it takes to comprehensively generate, and transform your current marketing plan into one that will take you to the next level of profitability? Your marketing plan is the driving force behind your business’s success. In today’s complex media driven marketplace developing and implementing your plan is no small task. Millions of dollars [...]

Brand Your Company – One of the great benefits to the exposure that you can get through social media is the result it has on the branding of your company. Branding is key to building a success in social media in the long-term, and social media is an excellent option for helping visitors to see [...]