Strategic Marketing

“The early bird may get the worm, but the second mouse gets the cheese” -Unknown. Are your sales cycles too long? Do you follow up well when you have a hot lead that needs specialized attention and nurturing? This article isolates the specific challenges involved with lead nurturing and how to effectively shorten your sales [...]

“If a man can …. make a better mousetrap, the world will make a beaten path to his door” Ralph Waldo Emerson. Qualified lead generation is a valuable aspect of any organization. The aim of this article is to assess how to generate leads for your business more successfully and lead your industry by utilizing [...]

This week we will assess the reasons why marketing campaign messages and offers can often fall on deaf ears instead of resonating with your targeted audience. We will explore effective ways to lead your industry by making your messaging distinct among the ever increasing noise heard by consumers who are heavy laden and already exposed to [...]

Henry Ford once said, “I know only half of my advertising works. The problem is, I don’t know which half.” In this week’s leadership series article we will take a look at performance based marketing which entails tracking consumer behavior with consumer intelligence and streamlining your marketing campaign according to your generated results. So how do you accurately assess [...]

In the pursuit of achieving explosive revenue growth in 2012 many businesses will face common challenges. In order to overcome these challenges we must identify the nature of them so that we may aptly be prepared to navigate our course with great precision, leadership and wisdom. A common obstacle we face is preemptively pulling the trigger [...]

In previous weeks we took a look at the first better business blogging principle which was: Industry Expertise = Greater Influence. We identified the need to utilize your blog to establish your business as a leading industry expert. The next principle we looked at was: Optimizing Your Content = Capturing More Leads. We established the [...]

At Snapt, Inc., we’ve had the privilege of working with hundreds of C-Level executives, operators, sales and marketing professionals over the past 12 years who’s main goal was growing their businesses bottom line. During our discussions and advisory work, we constantly hear about their challenges to achieving revenue growth. Over the next 12 weeks we [...]

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 On the road to achieving revenue growth in 2012 there are many challenges which businesses will face. Over the next 12 weeks we are going to address 12 common obstacles which will help you achieve explosive growth now, and in the year ahead. After careful research, and having received an overwhelming amount of feedback, [...]

Last week we took a look at the first better business blogging principle which was: Industry Expertise = Greater Influence. We identified the need to utilize your blog to establish your business as a leading industry expert. The next principle we are going to focus on is how Optimizing Your Content = Capturing More Leads. You can greatly benefit by [...]