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At Snapt, Inc., we’ve had the privilege of working with hundreds of C-Level executives, operators, sales and marketing professionals over the past 12 years who’s main goal was growing their businesses bottom line. During our discussions and advisory work, we constantly hear about their challenges to achieving revenue growth. Over the next 12 weeks we [...]

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Last week we took a look at the first better business blogging principle which was: Industry Expertise = Greater Influence. We identified the need to utilize your blog to establish your business as a leading industry expert. The next principle we are going to focus on is how Optimizing Your Content = Capturing More Leads. You can greatly benefit by [...]

Previously, we discussed what it means to interact with prospects in a more sociable way within the social media environment. We also mentioned the need to engage with customers and keep the social media conversation going in order to truly be successful. Here are some additional tactics and tools that can be applied in order [...]

 In Soccer, what’s known as a “conversation” is a term used to describe the discourse between players when engaging in passing the ball. Successful team’s know that it’s not only important to pass, but to do so in a strategic way as each player considers the common goal in mind. In the same way this [...]

When Snapt initially met with the college we learned that their challenge was to reach and communicate with high school students seeking enrollment. The college’s goal was to put into place a marketing strategy that was both efficacious and cost effective. Their desire was to implement a marketing campaign that would yield measurable results that were easy to track [...]

Hyper-Local Search Traffic is where qualified leads come from.  Local searchers are highly interested and ready to take action. They already know what product or service they need, and more importantly, in what specific area. They are actively searcing for a local business to fill that need.  With a comprehensive local search based marketing program, with high rankings and visibility for locally targeted  key phrases, [...]

The Competition Is Fierce These days, it’s almost the exact opposite. Even keyword phrases that nobody’s searching for can sometimes be difficult to obtain high rankings with unless you really and truly know what you’re doing. And even then, those rankings may be here one day and gone the next. The problem is magnified for [...]

Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques [...]