No Leads, No Sales: Do You Have Enough Qualified Leads to Achieve Your Sales Objectives?

“If a man can …. make a better mousetrap, the world will make a beaten path to his door” Ralph Waldo Emerson. Qualified lead generation is a valuable aspect of any organization. The aim of this article is to assess how to generate leads for your business more successfully and lead your industry by utilizing the most effective tools.

Lead generation has dynamically changed as a result of many factors such as social media, email campaigns, SEO (Search Engine Optimization), blogging, PURLs (Personalized URLs), CRM (Customer Relationship Management) Technology and integrated landing pages to name a few. We will explore the efficacy of utilizing tools such as these in your pursuit of explosive growth in 2012.

Automating Your Lead Generation System

A recent study conducted by Sirius Decisions shows that “marketing automation adoption is expected to increase from 10% to 50% by 2015.” Smart businesses are discovering the streamlined effectiveness of automated lead generation systems. While it is beneficial to utilize social media, SEO, PURLs, and other various means mentioned, it is much more effective to have each of these marketing tools architected as part of a larger working automated system.

This comprehensive automated system should have the capability to generate and deliver real-time visible reporting. The nature of these reports must be detailed and track behavior that makes you aware of how to target existing and prospective customers with the relevant information required to convert them.

So how effectively are businesses currently utilizing and benefiting from automated lead generation? Another study showed that 64% of C.M.O.’s do not have a process in place in order to automate their leads. This study tells us that by utilizing an automated lead generation system we will have a unique advantage over almost two-thirds of the businesses still grasping at the concept and trying to implement and integrate this type of automated marketing cycle into their pre-existing systems.

Automating Marketing to Close Sales Faster

A recent study shows 81% of the most successful companies would like first and foremost to automate their sales platforms in order to be able to close sales faster. Snapt, Inc. leverages strategic marketing and technology to generate leads with consumer intelligence. Snapt has successfully “built a better marketing mousetrap”. Here are 5 important aspects of Snapt’s proven process and how we can grow your business.

•  Automated lead management system driven by real time consumer intelligence
•  Proprietary enterprise marketing software that comprehensively integrates your existing CRM system
•  1-to-1 individualized & automated customer communication
•  Ability to track prospects & customers through full sales cycle process
•  ROI reporting of all marketing investments