Snapt Helps Prestigious Central Florida College Far Surpass Expectations

When Snapt initially met with the college we learned that their challenge was to reach and communicate with high school students seeking enrollment. The college’s goal was to put into place a marketing strategy that was both efficacious and cost effective. Their desire was to implement a marketing campaign that would yield measurable results that were easy to track and understand.

Snapt’s Consumer Intelligence Gets Proven Results

In the past this institution had sought out ad agencies as well as software solution providers to help them meet their goals. Many of these had fallen short of their expectations. Conversely, Snapt helped this college to drive 60 tours within a 3 week time span. As a result Snapt was chosen by them as their preferred company proving to be a driving force behind it’s conversion rates.

Here are some of the proponents Snapt utilized to generate and leverage consumer intelligence to cause such phenomenal growth.

Analyzing Behavioral Preferences

An important aspect of the college’s marketing plan which Snapt helped them focus on was behavioral preferences of students. For example, what were student conversion ratios in relationship with the current degrees being offered by them? Snapt emphasized the importance of tracking the consumer’s decision making process while making that process simple and user friendly.

Customized Interface Experiences

Statistics currently show that 80% of decisions made today are made online. When a consumer begins to research, it is important to customize that interface experience and personalize that research process as well as track their preferences. Snapt helped the college present the information that was necessary for potential students to make a favorable decision in a simple and streamlined way.

Dynamic PURL Campaign

Snapt’s Dynamic PURL system which was applied to their marketing campaign intuitively learned from the preferences that were chosen, and displayed customized content to users. In essence, we helped this college to educate their students before ever having walked into a classroom. Dynamic PURLs consider a consumer’s desires and presents them with a solution. The system is automated and retrieves information from a database which is then generated in real time. As a result Dynamic PURLs do the work for you.

Lead Generation

Lead generation was created as a result of analyzing behavioral preferences, customizing user experiences, and utilizing dynamic PURLs. As a result the college saw a better response rate which could be attributed to relevant content. They saw more customer insight than ever before through Snapt’s consumer intelligence, tracking and monitoring. And overall better communication which was ongoing with customers to produce a higher generation of leads and conversion.

Lead Management

The leads which were created for the college then went through an easy to use dashboard interface which allowed them to analyze and track what information had generated their leads. The lead information which was also managed was those that did not convert. This was an important factor to track so there can be an intelligent follow up to those who engaged in the system.

Proprietary Marketing Software

Snapt’s Software Suite was applied to the colleges marketing plan to generate our unique brand of consumer intelligence. This proprietary software can be “Snapt” or bolted on to your existing system to assess weak points in your marketing plan and perform a multiplicity of functions in order to strengthen every aspect of your marketing initiatives and maximize conversions.